For decades, we called it "artificial intelligence" — a phrase built on comparison, as if the goal were to replace what was human. What if the better frame was *augmentation*? Not artificial, not alternative — just *alongside*. In this vision, the creative professional at the screen isn't threatened by the holographic layer of AI suggestions floating nearby. She's *in conversation* with it. The AI offers patterns she hasn't seen yet; she offers context, judgment, taste — the things that can't
